Client Info
How to Book
Unsure which technique is best, or still on the fence about getting semi- permanent brows?
→ BOOK A CONSULT *Please note: Any client with previous brow tattooing not done by Melisa must either book an in person consult-or- text/email pictures of their brows to get approval to book*
New client with no previous brow PMU, ready to book and know which technqiue you want?
Existing client who had the original brow PMU session recently and in need of a touch-up
→ BOOK 6-12 WEEK EXISTING CLIENT TOUCH-UP OPTIONS
Existing client who had their brows done prior by Melisa and needs a color refresh
→ BOOK 3-24+ MONTH MAINTENANCE TOUCH-UP
Have previous brow PMU not originally done by Melisa
→ Please email (melisawilliseudora@gmail.com) or text (443-330-7101) Melisa a picture of your brows and the dates you had them done so she can assess and approve to work over them.
Screenings & Contraindications
- Currently pregnant, breastfeeding, or trying to become pregnant
- Blood borne disease (HIV, Hepatitis, etc.)
- Weakened immune system or taking immuno-suppressants
- Current cancer, chemo/radiation, or history in the past year
- Uncontrolled diabetes or uncontrolled high blood pressure
- Current anemia or anemia symptoms
- Uncontrolled bleeding disorders
- Slow to heal or prone to infections
- Accutane medication in the past year
- Autoimmune disease (lupus, MS, Lymes Disease)
- Prescription blood thinners including aspirin (Must have a signed doctor release)
- Any previous eyebrow tattooing not done by Melisa
- Any facial skin conditions that affect the health of the skin in the brow area
Policies
Booking
Please review all screening, pre-care, after-care and policies before booking. Online consent forms must be completed prior to the procedure and are valid for 1 year. 72 hours notice is required for all appointment cancellations or rescheduling. Failure to give 72 hours notice will result in the forfeit of the deposit. More than 15 minutes of tardiness will be considered a no-call, no-show. Any no-call no-shows will automatically forfeit the deposit and can affect the ability to make future appointments. If pre-care is not followed, or the client comes to the appointment with previous work not approved by Melisa, the client will be turned away and deposit will be kept.
To keep a safe environment and be in compliance with liability insurance, please do not bring any children under the age of 12 to your appointment.
Payment Methods
All appointment deposits are exempt from processing fees, and any card type may be used for the deposit. For remaining balance payments made at the time of service, the following options apply:
Credit cards — A standard 2.6% processing fee will be added.
Debit cards — Accepted with no processing fees.
Venmo or Zelle — Accepted with no processing fees.
Cash payments — Receive a 5% discount on the remaining balance.All deposits and payments are final and non-refundable.
Refunds
All deposits and payments are non-refundable under any circumstance, regardless of whether the service is rendered. if the service was rendered, please schedule only if you are fully committed to receiving the service.
Cherry Financing Policy (If you are choosing to finance your service)
All financing agreements, payment plans, and transactions completed through Cherry are final, non-refundable, and legally binding between the client and Cherry. By choosing Cherry as a payment method, clients acknowledge that Eudora Aesthetics does not manage, control, or refund any portion of payments made through Cherry.
Any questions regarding payments, refunds, account status, or contract terms must be directed to Cherry’s customer support, as Eudora Aesthetics is not authorized to alter, cancel, or reverse financing agreements.
Communication
Any concerns regarding healing, service, quality, or results are required to be written via email to melisawilliseudora@gmail.com
We are committed to maintaining a respectful and professional environment at all times. Any behavior or communication that compromises this standard may result in the termination of services and a recommendation to seek an alternate provider
Cell Phone Policy
For the safety and quality of your results, cell phones must be on silent/do not disturb during your appointment.
When I am actively tattooing, phone use is not permitted- no texting, scrolling, or calls. It is distracting and can affect precision and safety. Please do not book during times you are on-call or expected to be working virtually. If you’re concerned about emergencies, you can enable settings that allow calls or notifications from specific contacts. You’re welcome to quickly check your phone when I am not actively tattooing, but active use is not allowed during the procedure.
Pre Care
General Guidelines
Wear something comfortable, come with a clean fresh face, and have an inspiration brow picture. You do not need to shape your brows or do anything with the excess hair- we like to see the natural brow hair growth pattern!
4 Weeks Prior to Appointment
Stop all Botox, antibiotics or antifungals
2 Weeks Prior to Appointment
Stop all vitamin c serums, retinols, and acids (glycolic & salicylic) on the facial area as these can strip the skin and make it more sensitive.
48 Hours Prior to Appointment
Avoid any blood thinning agents (alcohol, aspirin, ibuprofen, NSAIDS, fish oil pills)
The Day of Your Appointment
No caffeine before the appointment (coffee, tea) and avoid nicotine. You may have these after the appointment.
Post Care
Healing typically takes 7-14 days, During this time, please avoid sweating in the brow area, avoid getting the brows wet in the shower (brow shields will be provided in the aftercare bag) and avoid touching or picking at the brows. If possible, avoid sleeping directly on the brows as well. Do not use any makeup, skin care products, or sunscreen on the brows until fully healed. Make sure they have at least 3 weeks of healing before going on any vacations to warm/ humid places or submerging them in chlorine or salt water.
Starting the Night You Get Home After the Appointment and Continuing for the 7-14 Days Until Healed:
- At the skink using room temp or cold water, pump the soap onto clean fingertips and clean the brows using small circle motions, cup hands with water and splash brows to rinse soap off. Pat dry with a lint free towel. Apply a pea sized amount of lotion on brows.
- Do this cleaning & lotion step every morning and every night (2x/day) for 7-14 days until brows are fully healed: meaning all dry skin/ flakes have come off entirely and the brow skin is smooth and healed and the pigment is lighter.
Stages of the Brow Healing Process
Right after the procedure the brows can be slightly red and/or swollen and they will look darker and more dramatic, it is completely normal to feel as if they are too bold at this stage- they are fresh, the pigment is right on the surface of the skin, the inflammation and redness makes them appear more dramatic, and they need to heal to become lighter. The redness and inflammation usually only lasts for 24 hours.
Over the next few days they remain darker and then they start to dry out and flake. It is common for the flakes to peel off during the cleaning process, it is also normal to see pigment in the flakes. Allow the flakes to come off naturally- do not pull them or rip them off. The skin under the flakes will appear very light and you may think the pigment came out and did not stay- do not worry this is normal.
Once all flaking is done, the brows will appear significantly lighter and over the next 1-2 weeks the pigment actually reappears. The final healed result will be 3-4 shades lighter than the initial color- they will look more natural, subtle, and not too bold or dramatic.
The final brow result is around 4 weeks- if you notice any strokes that may have fallen out, any patchy areas, or want the brows slightly darker you can come in for a touch up at 6-12 weeks.
Consent Forms
FAQ's
What is Microblading vs. Shading vs. Combo Brows vs. Nano Strokes?
Microblading uses a manual handle and very small, precise blade to create thin and crisp micro-cuts in the skin, which are then filled with pigment. It gives the look of lines (strokes) which looks like real hair. It is the most natural option, ideal for clients who wish to improve their eyebrow fullness, shape, and symmetry without looking too "filled in" or "done" because it is virtually undetectable and blends with the client's real hair.
Combo Brows are a combination of microblading strokes with airy shading to create a bit more dimension than just microblading alone. This technique is usually great for clients who already fill in their brows frequently with makeup, or clients who have minimal brow hair because microblading alone may not create enough fullness.
Shading uses a tattoo machine to deposit airy dots (pixels) very close together, creating a more defined and fuller look. It is great for clients who fill in their eyebrows more defined or clients who already have a moderate amount of brow hair and just want to fill in some patchy areas.
Nano Strokes are also created with a tattoo machine (like shading), but instead of pixels, the technique produces fine lines that resemble natural brow hairs. The strokes are more subtle and airy and still very natural looking. This is great for clients with oily or more mature thinner skin.
How Long Does Each Method Last?
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Microblading: Typically lasts the shortest, about 1–2 years before needing a touch-up. (some clients may retain pigment for longer than this, the average is 1.5 years).
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Shading & Nano Strokes: Machine techniques generally last longer, about 2–4 years before requiring a touch-up.
What is a Touch-Up and When Do I Need One?
A touch-up is an additional session where we go over healed work to perfect or refresh it. Ideally, touch-ups should be done by your original artist.
- A 6–12 week touch-up may be needed to replace any ink that healed too lightly or fell out - this is often called a “perfecting session.” Some clients don’t need one at all.
- After the initial procedure, most clients require a touch-up every 1–2 years to maintain optimal color and shape. Clients with oily, sensitive, or combination skin may need touch-ups closer to once a year, while those with dry to normal skin and proper aftercare may only need maintenance every 2–3 years.
For best long-term results, it’s recommended to schedule a touch-up before the pigment has significantly faded.
How Long is the Healing Process?
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The skin typically heals within 7–14 days.
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Healing is similar to a small cut: initially tender or inflamed, then drying out, lightly scabbing, and peeling on its own.
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Underneath, the skin often looks lighter and the pigment may appear “gone.”
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The full healed result is visible within 3–4 weeks once the pigment resurfaces through the new layer of skin.
What Are the Major Pre-Care Rules?
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Avoid blood thinners (Aspirin, Ibuprofen, NSAIDs, Fish Oil, Alcohol, etc.) for 48 hours
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Avoid nicotine and caffeine on the day of the appointment
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Avoid plucking/waxing/threading brows for 14 days prior
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Stop using harsh skincare products (Retinol, Vitamin C, acids, acne treatments) for 14 days
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Avoid antibiotics/steroids (oral or topical) for 14 days
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Do not arrive with sunburn, cuts, or lesions in the brow area
What Are the Major Aftercare rules? (7–14 Days Post-Procedure)
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Avoid sweating on the face
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Avoid humidity, steam, and excess moisture
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Avoid blood thinners (Aspirin, Ibuprofen, Alcohol, Fish Oil, etc.) for 48 hours
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Avoid sun exposure (wear a hat)
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Do not sleep on or touch your brows
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No makeup or skincare products on the brows
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No harsh skincare on the face (Retinol, Vitamin C, acids, acne treatments)
Is It Painful? What Numbing is Used?
Most clients rate the procedure as 1–2 on a 0–10 pain scale, similar to the discomfort of plucking eyebrow hair- very minimal.
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Lidocaine 5% topical cream is applied before starting.
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During the procedure, a liquid lidocaine/epinephrine mix is used for complete numbing once the skin is open.
What Happens to My Natural Brow Hair?
Your natural brow hair is preserved unless it falls outside the shape we’ve agreed upon. Any hair removal is minimal and approved by you. These procedures do NOT damage or affect the existing hair.
If you have little to no brow hair, that’s not a problem- this procedure was designed for clients with sparse or missing brows to create a natural-looking result.
What If The Price is More Than I Expected?
We understand that brows are an investment. Pricing reflects training, certifications, and the expertise required to safely and beautifully perform cosmetic tattooing. We encourage clients to remember that this procedure is implanting pigment into the face- and if not done properly by a trusted and skilled artist, can result in painful and costly laser removal sessions, scarring, or adverse colors. By choosing a skilled artist, you are ensuring that these adverse results will not happen.
We offer:
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Cherry Financing with 0% interest options
- 5% discount if paid in cash
What Can I Expect At My Appointment? How Does the Process Work?
1. Skin Preparation & Numbing
Melisa will begin by thoroughly sanitizing the brow and forehead area using medical-grade alcohol pads. The skin will be gently exfoliated to ensure optimal absorption of the numbing agent. A topical lidocaine cream is then applied and allowed to sit for approximately 15 minutes.
2. Mini Consultation & Education
While the numbing takes effect, Melisa will conduct a brief consultation (if one was not already completed). During this time, you will discuss your desired color, shape, technique, and overall brow style. She will also review the full healing process, aftercare instructions, and long-term expectations. Your consent form will be reviewed, and any relevant medical conditions, medications, skin type, and brow characteristics will be documented.
3. Brow Mapping & Shape Design
Once the skin is fully numb, Melisa will design your brow shape using a precise and strategic mapping process. This includes the use of measuring calipers, skin pencils, and mapping string to ensure balance, symmetry, and a shape that complements your natural facial features and existing brow structure. You will have ample time to review and approve the outline before any tattooing begins.
4. Tattooing Process
After approval, the outline is lightly marked with a surgical skin marker to prevent loss of the design during the procedure (these markings naturally fade by the end of the session). Melisa will then complete a “first pass” on the right brow, gently implanting the initial strokes or shading at a shallow depth to open the skin and assess pigment retention (you will still be numb from the initial numbing). A secondary liquid numbing agent is applied before repeating the process on the left brow. Once both brows are fully numb, she will continue building color and definition through multiple controlled passes until the final result is achieved.
The entire appointment usually takes 2-2.5 hours.
Aftercare: How Do I Care for a Brow Tattoo?
Facial tattoos require more delicate care than body tattoos.
For 7–14 days or until healed:
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Cleanse: Wash with pure Castile soap (provided) in one gentle direction or small circles.
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Rinse: Splash with cold water at the sink.
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Dry: Pat gently with a lint-free paper towel or air dry.
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Hydrate: Apply a pea-sized amount of provided lotion in one swipe over both brows.
Repeat morning and night until healed. (2x/day)
General Rules:
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Avoid sweating on the face for 14 days (salt in sweat dissolves pigment)
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Do not touch or sleep on brows during healing
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No sun exposure, swimming, or submerging in water
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Keep brows dry in the shower (face shields provided)
Why Are Screenings and Contraindications Strict?
It may feel like a medical checklist, but it’s for your safety.
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Skin is thin and delicate, so risks like infection must be minimized.
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Conditions like diabetes or autoimmune disorders increase healing risks.
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Blood thinners (including caffeine, alcohol, fish oil, Aspirin, NSAID's) cause excess bleeding, which pushes pigment out and prevents proper healing.
Is Microblading Harmful?
When performed correctly by a properly trained and experienced artist, microblading does not cause scarring.
Microblading involves creating very fine, superficial strokes within the upper layers of the skin (dermis), with minimal trauma, bleeding, or lymphatic response. When the technique is performed too deeply- into lower skin layers- it can lead to scarring and undesirable pigment changes.
True scarring is not a result of microblading itself, but rather of improper technique, most often associated with inadequate training or excessive pressure that places pigment too deeply into the skin.
Pigment quality and formulation also play a critical role in long-term results. Low-quality pigments, particularly those containing higher levels of certain metals, can become unstable over time and lead to unwanted color shifts. Brows that heal or fade to salmon pink, purple, or blue tones are typically the result of unstable pigment formulations. Brows that fade overly cool or gray are often caused by pigment being implanted too deeply or by using an incorrect color formulation that lacks adequate warmth.
When proper technique, depth, and high-quality pigments are used, healed results remain natural, stable, and safe over time.
What If I Had My Brows Done by Another Artist?
For clients who have had prior cosmetic brow tattooing performed by another artist, Melisa requires either an in-person consultation (priced at $25) or the submission via email or text of clear, well-lit photos of the brows taken from both the front and side views prior to booking. This allows for proper assessment of the existing work, including technique, color, skin condition, and overall brow integrity.
This step is essential, as many previously tattooed brows may have been performed incorrectly due to inadequate training, resulting in scarring, blurred strokes, uneven saturation, or color issues that require corrective work rather than standard brow services.
If Melisa approves proceeding with your brows, the initial appointment will be charged at the new client rate. This is necessary because existing tattoo work introduces unknown variables- such as prior pigment type, needle depth, scarring, and true level of fading- and typically requires the same time, materials, and expertise as a full new brow session. But after the initial corrective session, any future maintenance or touch-up appointments will be priced at the reduced existing client rate
What is The Typical Appointment Time- line For a New Client?
Initial New Client Session → 6-12 Week Touch- Up Perfecting Session (if needed) → Maintenance Touch-Ups every 1-2 years (priced based on the length of time since your last session
How is the shape and color determined?
During your service Melisa will carefully map your brows using precise tools including mapping string, measuring calipers, and pencil to create a custom shape tailored to your natural brow growth and facial anatomy.
For the most natural results, the design typically follows where your brow hair naturally grows- or should grow, based on your bone structure, which is assessed throughout the mapping process.
Pigment is selected to closely match your natural brow hair. A slightly lighter or darker shade can be chosen based on your preference. For clients with little to no brow hair, color selection is more flexible, but still thoughtfully chosen to complement your hair color (natural or dyed) and skin tone for the most natural-looking result.
